Can a Revolutionary Method Reverse Audience Decline and Support Individuals (Including Those with Disabilities) Through Their Innate Musicality?​

“When individuals engage in the composition of sophisticated music, they cultivate a more profound understanding of the art, which in turn encourages a deeper, more refined appreciation of cultivated music.”

— Guido Mallardi

 

 

We partner with concert societies, associations, cultural organisations, and composers to shape the future of music education and compositional practice.

We have developed an organic system that, beginning with the application of Full Compositional Coaching (for non-musicians, amateurs, and students) and progressing through taste development, produces measurable results.

Our mission is to revitalise the music industry by establishing a sustainable business model for composers and advancing Full Compositional Coaching (FCC) as a standard practice, integrating it within forward-thinking primary schools and clinical settings.

This creates a virtuous cycle: increased concert attendance across our partner regions, meaningful employment for composers, enhanced quality of life for individuals with disabilities, and a thriving ecosystem for musical development.

Recommended viewing (if not already watched): 

– THIS VIDEO explains the benefits in deep detail

– THIS OTHER VIDEO features Dickran Atamian—pianist, Price Attractions director, and artist manager for Lalo Schifrin (Mission Impossible soundtrack)—who offers his review of the Brainarm Full Compositional Coaching. He highlights the program’s far-reaching implications, such as its potential to educate classical concert audiences and increase student retention for music educators.

Full list of Benefits for:

  • Audience development: Brainarm cultivates musical understanding and prepares the next generation of discerning listeners for classical music performances.
  • Industry-wide impact: Long-term popularisation of music composition through Brainarm may generate cascading effects throughout the music industry, including increased demand for music education.
  • Access to sophisticated composition: Brainarm enables high-level composition without formal lessons, making it ideal for those with limited time, inconsistent practice habits, or no prior instrumental training.
  • Musical development: For non-professional and amateur composers, the method refines personal style and expands musical language.
  • Musical understanding: Participants naturally absorb musical experience through Brainarm, which creates an organic context for introducing advanced theoretical concepts during lessons (piano, harmony, composition, or counterpoint).
  • Individual realisation: Completed works are published and distributed digitally for global audiences. Selected compositions may also be performed publicly by an international network of pianists.
  • Personal growth: By revealing inherent musical potential, Full Compositional Coaching strengthens self-esteem, deepens self-knowledge, promotes mindfulness, and supports emotional balance. The process may surface memories valuable to those engaged in psychotherapy.
  • Industry-wide impact: Long-term popularisation of music composition through Full Compositional Coaching may generate cascading effects throughout the music industry, including increased demand for music education.
  • Economic Opportunities I —Educational Settings: In partnership with concert societies and allied organisations, Brainarm establishes a sustainable, AI-resilient career pathway for composers as compositional coaches, whilst offering distinctive visibility to pianists, music copyists, arrangers, ensembles, and orchestral conductors engaged in the promotion of Brainarm repertoire. Composers may also receive economic support from concert societies to educate and engage audiences through Full Compositional Coaching sessions delivered in primary and secondary schools and other educational settings.
  • Economic Opportunities II —Clinical and Therapeutic Settings: Composers can provide Full Compositional Coaching in clinical environments, including facilities for disabilities and rehabilitation centres, to support patients' recovery through emotional expression and the stimulation of neuroplasticity.
  • Economic Opportunities III —Enhanced teaching practice: Piano teachers can increase student retention (approximately one in five students, depending on country). Furthermore, incorporating Full Compositional Coaching into lessons can extend session duration and create additional revenue streams.
  • Access to sophisticated composition: Brainarm enables high-level composition without formal lessons, making it ideal for students with limited time, inconsistent practice habits, or no prior instrumental training.
  • Musical understanding: Participants naturally absorb musical experience through Brainarm, which creates an organic context for introducing advanced theoretical concepts during lessons (piano, harmony, composition, or counterpoint).
  • Musical development: For non-professional and amateur composers, the method refines personal style and expands musical language.
  • Personal growth: By revealing inherent musical potential, Full Compositional Coaching strengthens self-esteem, deepens self-knowledge, promotes mindfulness, and supports emotional balance for the amateur. The process may surface memories valuable to those engaged in psychotherapy.
  • Industry-wide impact: Long-term popularisation of music composition through Full Compositional Coaching may generate cascading effects throughout the music industry, including increased demand for music education.

Further information about our partnerships with concert societies and composers is provided below.

Learn more

How our collaboration works with:

WE are developing a comprehensive video training course for composers to provide them with the expertise required to deliver FCC sessions. Composers will be preselected by your organisation initially, then undergo final selection by Brainarm to become Full Compositional Coaches. They will cultivate the next generation of concertgoers in primary and secondary schools, as well as other educational contexts, through Full Compositional Coaching.

Composers will also have the opportunity to work in clinical and rehabilitation settings, supporting patients in developing self-esteem, self-confidence, and neuroplasticity.

YOUR concert society, entity, league, cultural association, organisation, or foundation must apply for available government grants or obtain funding from other public or private sources to:

  • Provide economic support for preselected composers to deliver coaching sessions in the aforementioned contexts
  • Support the development of the Full Compositional Coaching (FCC) initiative by engaging business development professionals, marketing specialists, legal experts, and other consultants to advance the programme and establish employment opportunities for composers
  • Expand the reach of this cultural movement (we will provide comprehensive guidelines and recommendations to achieve this objective)
 

 

THE INTRODUCTORY VIDEO examines the implications of FCC for the music industry. We recommend viewing it if you have not yet done so. [(VIDEO BRUNEL DAL MINUTO GIUSTO!!!!!!!!!!!!!! MA SE NON FAI IN TEMPO A VEDERE IL MINUTAGGIO, METTI IL VIDEO COSI’ COM’E’!!!!!!]
THIS further video from our archives shows an extract from a Brainarm session.

 

THE INTRODUCTORY VIDEO examines the implications of FCC for the music industry. We recommend viewing it if you have not yet done so. 

THIS further video from our archives shows an extract from a Brainarm session.

 

WE provide the expertise to your organisation, offering consulting and assistance in developing a sustainable business model built on robust foundations, whilst training composers through our exclusive course.

WE are also open to evaluating mergers and acquisitions (M&A) opportunities.

IF YOU are an Artistic Director who is not a composer (whether professional, amateur, or studying), you may request access to view a video demonstration of the FCC praxis. The video features a young man with a severe disability alongside other participants—all without any formal music education background—composing immediately through the method.

By viewing the video (in which the method is partially revealed), you gain a unique opportunity to observe the technique in practice, verify that it delivers on its promises, and therefore evaluate its substantial implications.

Request access by sending an email to us: info [at] brainarm [dot] com.

Signing a non-disclosure agreement will be necessary before obtaining access to the video.

Thereafter, if the organisation you represent is interested, we will enter into a formal agreement.

To review the benefits and requirements for composers, please consult the following section.

 

Benefits and Requirements for Composers

  • Economic Opportunities I —Educational Settings: In partnership with concert societies and allied organisations, Brainarm establishes a sustainable, AI-resilient career pathway for composers as compositional coaches, whilst offering distinctive visibility to pianists, music copyists, arrangers, ensembles, and orchestral conductors engaged in the promotion of Brainarm repertoire. Composers may also receive economic support from concert societies to educate and engage audiences through Full Compositional Coaching sessions delivered in primary and secondary schools and other educational settings.
  • Economic Opportunities II —Clinical and Therapeutic Settings: Composers can provide Full Compositional Coaching in clinical environments, including facilities for disabilities and rehabilitation centres, to support patients' recovery through emotional expression and the stimulation of neuroplasticity.
  • Economic Opportunities III —Enhanced teaching practice: Piano teachers can increase student retention (approximately one in five students, depending on country). Furthermore, incorporating Full Compositional Coaching into lessons can extend session duration and create additional revenue streams.
  • Access to sophisticated composition: Brainarm enables high-level composition without formal lessons, making it ideal for students with limited time, inconsistent practice habits, or no prior instrumental training.
  • Musical understanding: Participants naturally absorb musical experience through Brainarm, which creates an organic context for introducing advanced theoretical concepts during lessons (piano, harmony, composition, or counterpoint).
  • Musical development: For non-professional and amateur composers, the method refines personal style and expands musical language.
  • Personal growth: By revealing inherent musical potential, Full Compositional Coaching strengthens self-esteem, deepens self-knowledge, promotes mindfulness, and supports emotional balance for the amateur. The process may surface memories valuable to those engaged in psychotherapy.
  • Industry-wide impact: Long-term popularisation of music composition through Full Compositional Coaching may generate cascading effects throughout the music industry, including increased demand for music education.

We are preparing a comprehensive video course to train composers in FCC methodology and establish an entirely new professional market for them.

The training consists of a video course offered at no cost by the organisation to preselected composers exclusively.

Selection Process: Initial preselection by the organisation, followed by final selection by Brainarm.

Requirements for Access:

  1. Recommendation from our partnering concert institution and an independent, renowned music professional (unaffiliated with either the institution or the composer)

  2. Demonstrable advanced qualifications in piano performance and composition
  3. Proven excellence in the following areas:
  4. Harmony (classical and jazz)
  5. Counterpoint
  6. Piano technique (virtuosic proficiency)
  7. Piano sight-reading (with the ability to learn intermediate-level pieces rapidly)
  8. Perfect pitch
  9. Competence in composing in diverse styles following analysis
  10. Ability to identify strengths, weaknesses, and opportunities in draft and completed compositional works
  11. Capacity to recognise, identify, and avoid musical clichés
  12. Music history (thorough to excellent knowledge)
  13. Empathy (attentive listening and interpretation of intentions through non-verbal communication)
  14. Discernment, self-control, and impartiality
  15. Recent enhanced DBS check (or equivalent in the composer’s country of residence) as required by the organisation

Read about how concert societies and organisations can facilitate this opportunity for composers